Good afternoon,
I am contacting you on behalf of the City of London Corporation’s charity, City Bridge Trust, to tell you about the launch of Parklife London – a green-spaces mobile map that has just come to Waltham Forest. For the first time, residents of Waltham Forest will be able to access this free-to-use tool and find, use and share all the green spaces in their vicinity. Parklife London also enables users to discover local community projects that are happening in their area and tells them how to get involved.
All this can be found here: www.parklifelondon.org.
Given your interest in local events and activity in Waltham Forest, we would love for you to try out the site for yourself and share the news of its launch in Waltham Forest with your readership through a short blog post.
If this is something you are interested in, please do take a look at the press release for Parklife London below, and feel free to use any of its content for your blog.
Do get in touch if you have any questions or would like any further information about this project.
Many thanks,
Hannah Perlin
0203 544 4949
For immediate release
For more information, please contact Hannah Perlin on 020 3544 4949 andhannah.perlin@champollion.co.
‘Parks in your Pocket’
Mobile Map of London’s Parks and Green Spaces comes to Waltham Forest
Today, the City of London Corporation’s charity, City Bridge Trust, launches Greater London’s first green space mobile map. Now that spring is here, this unique tool enables Londoners to unearth hidden green gems: for an Easter egg hunt; a space to work out in preparation for the summer; discover budding spring flowers, or find a local community garden project to get involved in.
This ground-breaking interactive map, first launched in 12 Inner London boroughs, has been extended to 20 boroughs throughout Greater London, now enabling residents of Waltham Forest to explore a multitude of parks and green spaces in their vicinity. Accessible on your smartphone or tablet, Parklife London geolocates you, bringing up all the parks near your location. You can also explore Parklife London on your desktop to check out a new outdoor event or a volunteer opportunity to take on. All this can be found at:www.parklifelondon.org.
The ambition is that this innovative mobile tool becomes sustained and developed by Londoners, for Londoners. It includes a simple but well-moderated process for individual users and community organisations to upload locations, event and projects. Already a number of community groups and charities like the Wildfowl and Wetlands Trust’s London Wetland Centre, London Play and Kenwood House have got involved – and you can too.
London is the ‘greenest’ major city in Europe, and the third ‘greenest’ city of its size in the world, with 35,000 acres of public parks, woodlands and gardens. This equates to 40% of London’s total surface area being made up of publicly accessible green space.1
Launched as part of the ‘Growing Localities’ programme, the City of London Corporation’s charity, City Bridge Trust, produced Parklife London to help Londoners uncover the many green spaces around them and encourage community engagement, ownership and volunteering.
Quote from David Farnsworth, Chief Grants Officer of the City of London Corporation’s charity, City Bridge Trust:
“Parklife London, a ground-breaking initiative from the City of London Corporation’s charity, City Bridge Trust, aims to help residents of Waltham Forest find, use and share details of their local green spaces. I really hope that Londoners will put this tool to good use and share their hidden green gems with others. Parklife London has the potential to become our Capital’s Green Trip Adviser.”
ENDS
For more information please contact Hannah Perlin on 020 3544 4949 andhannah.perlin@champollion.co.
Notes to Editor
About Parklife London
Parklife London is an online map of London’s green spaces, as well as the events and community opportunities available in them. Launched by the City of London Corporation’s charity, City Bridge Trust, Parklife London now covers around 2,300 parks and open spaces across 12 Inner London boroughs and 20 boroughs of Greater London. Utilising cutting-edge ‘responsive design’ Parklife London avoids the need for a dedicated mobile ‘app,’ allowing the map to adapt and work perfectly across all smartphones and tablets. The City of London Corporation’s charity, City Bridge Trust, launched a beta version of Parklife London in February 2013 with a basic design and covering four boroughs: City of London, Hackney, Camden and Lambeth. Following the success of this launch, Parklife London was extended to 12 Inner London boroughs in September 2013. The latest relaunch has seen a build-out of a further 1300 green spaces in greater London, covering 20 additional boroughs. The positive response from the primary stages of Parklife London, has led to the development of the more robust, more extensive and more interactive version seen here.
Website link: www.parklifelondon.org
Parklife London is designed to respond to any smartphone or tablet, giving users a unique and easy-to-use mobile experience.
About the City of London Corporation and its charity the City Bridge Trust
The elected City of London Corporation supports and promotes the City as a world-leading international finance and business centre as well as providing local services and policing for those working in, living in and visiting the Square Mile business cluster around St Paul’s. Among the valued services to London and the nation it also provides are: the Barbican Centre and the Guildhall School of Music & Drama, the Guildhall Library and Art Gallery and London Metropolitan Archive; education (including three independent schools and sponsor of three inner London City Academies); five Thames bridges (including Tower Bridge and the Millennium Bridge); the Central Criminal Court at Old Bailey; over 10,000 acres of open spaces (including Hampstead Heath and Epping Forest), and three wholesale food markets. It is also London’s Port Health Authority and runs the Animal Reception Centre at Heathrow. It works in partnership with neighbouring boroughs on the regeneration of surrounding areas and the City of London Corporation’s charity, the City Bridge Trust, makes grants of more than £15 million annually to charitable projects in London.
1. ‘Green spaces: the benefits for London’ – Report from City of London
BOP Consulting, on behalf of the City of London, conducted an extensive literature review to produce the ‘Green spaces: the benefits for London’ report. It examined the environmental, health, social and economic benefits Londoners receive from the capital’s much loved green spaces.
You can download the full report here: http://www.cityoflondon.gov.
Visual Assets
[ENDS]
Hannah Perlin
Graduate Consultant
34 Lime Street
London EC3M 7ATPhone 020 3544 4949
www.champollion.co.uk
Graduate Consultant
34 Lime Street
London EC3M 7ATPhone 020 3544 4949
www.champollion.co.uk
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