Subject: A New Life Fashion Show
Please find attached your invitation to A New Life Fashion Show - the culmination of a public works project for the SHOPPORTUNITY programme. This project demonstrates how, with very little material resource, one can upcycle low value objects into desirable, fashionable and functional items.

A New Life Fashion Show will take place at
Wood Street Plaza,
Walthamstow, E17 
on
Saturday 23rd March at 12 noon 

A fashion shoot with local people modeling items from A New Life clothing collection will take place on Wood Street later this week, so you can check the blog  http://woodstreetinsideout.blogspot.co.uk/ for a sneak preview of some of the collection in advance of the show.
Further information from the press release is copied below. 


Very best regards

Ashley McCormick
SHOPPORTUNITY Programme Curator


PRESS RELEASE:in the frames

This upcycling project by public works demonstrates how, with very little material resource, one can upcycle low value objects into desirable, fashionable and functional items.

The project was conceived and delivered by public works, in collaboration with ROOFLESS art practice and clothing collection, as part of SHOPPORTUNITY – a project to improve shop frontages on Wood Street, Walthamstow, E17.

New Life Charity Shop at 135 Wood Street hosted the project, providing 70% of the raw materials used to create a shop window display system, and an upcycled clothing collection called ‘A New Life’. public works also worked with staff and students from the Fashion Department, HND course at Waltham Forest College to breath new life into an odd assortment of clothing donated to the shop. Together they have produced a range of fabulous high fashion items all with specific stories behind them.

New Life Charity Shop is an incredible place of hidden treasures. A bespoke window display unit, designed and built by public works aims to highlight these treasures within old picture frames found in the shop. The display unit accommodated a workbench for a short period, to enable the design team to work in the shop window upcycling clothing and shoes.

The upcycled clothing collection – ‘A New Life’ will be unveiled, alongside the students’ works, at a fashion show on Saturday 23rd March 2013 at 12 noon in Wood Street Plaza, E17. The designers will be present to describe the project and the stories behind each item of clothing, and share upcycling tips.

Following the fashion show items can be purchased from New Life Charity shop itself. The proceeds of the sales will go to New Life Charity supporting children's education and welfare in third world countries.

Saturday 23rd March 2013

12 noon – 1.30 p.m

Wood Street Plaza, E17

Refreshments will be served.

in the frames forms part of WOODSTREET INSIDE OUT programme of public projects seeking to enhance the character of Wood Street, delivered by a creative team led by East Architecture. This programme is restoring heritage buildings and providing new lighting, signage, planting, play areas, street furniture and high street frontages as well as commissioning public art projects which are connecting and animating diverse communities and spaces in the neighbourhood.

WOOD STREET INSIDE OUT is supported by the London Borough of Waltham Forest and the Mayor’s Outer London Fund, which is helping increase the vibrancy and growth of high street places across London.

Notes to editors:

Torange Khonsari of public works will be available for interviews and advance photographs.

public works is  an art and architecture practice working within public realm of the city for the past 13 years. Public works  takes on art and architecture commissions always conceived through a socially engaged process. All public works  projects address how its various users shape the public realm and how local meaning embedded in a place can produce informed proposals.

http://www.publicworksgroup.net/

ROOFLESS is an art practice and fashion collection with a charitable message. We aim to recreate social-professional models and apply their production methods. ROOFLESS wants not just to comment on a community, but work in their social spaces to try to create a change through furthering economic gain for charities. We take these items and the stories of the person who previously owned them and create a unique collection, embedded with a history.